Digital Marketing Analyst

Computan

Lagos

Job details

Salary

₦100,000 - ₦150,000 a month

Job Type

Full-time

Remote - Full Time (11am-8pm)

Analyze digital marketing campaigns, including website performance, SEO and Social Media to identify areas for improvement and optimization.
Utilize tools like Google Analytics, GA4, and other marketing analytics platforms to track and analyze user behavior, conversion rates, and customer journeys.
Monitor key performance indicators (KPIs) and metrics to measure the effectiveness of marketing initiatives, providing regular reports and insights to the marketing team and stakeholders.
Conduct market research and competitor analysis to identify industry trends, customer behavior, and growth opportunities.
Collaborate with cross-functional teams, including developers, designers, and content creators, to implement tracking codes, tags, and pixels for accurate data collection.
Develop and maintain dashboards and reports to visualize marketing performance and provide actionable recommendations for campaign optimization.
Support the execution and measurement of A/B testing and conversion rate optimization (CRO) initiatives.
Collaborate with the marketing team to create and improve proposals for new and existing clients, leveraging data insights and market research.

Minimum Requirements

Bachelor's degree in Digital Marketing or any related field.
Strong proficiency in English.
Knowledge of web analytics tools, such as Google Analytics and GA4, and the ability to extract insights from data.
Detail-oriented with a keen eye for accuracy and quality in data analysis.
Understanding web development and CRM systems like HubSpot is a plus.

If you haven't already then you will be asked to apply on company's page by DM:
https://www.computan.com/careers

Job Type: Full-time

Salary: ₦100,000.00 - ₦150,000.00 per month

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